The Artists Label (formerly Front Row Society) was founded in Berlin in 2011 as a collaborative endeavour with artists from around the world. An Artists Label scarf is a sophisticated, eminently wearable expression of art, or inspiring stories brought vividly to life. Each season, a design brief and colour story are provided, and submitted designs are chosen by public vote. Often ethereal and always imbued with vibrant, rich colours, Front Row Society piece is a sophisticated translation of an art piece or technique into a beautiful, wearable garment made of high quality materials. Simplicity is most important in Front Row Society’s collections; inspiring stories come to life in pure reduced designs that create a unique yet effortless style.
The Front Row Society Scarf Project is a seasonal design competition. For each competition a design brief and colour story are released and are open to anyone.
The designs that make it to print are voted for by the public and votes come in from every corner of the globe.